/ Brand style guide

The rules
we break to.

A short system, written down. Four colours, two typefaces, one attitude.

01 · Colour

Four tokens · no gradients
Cream Paper
#f5f1e8Background · the page itself
Ink Black
#1a1a1aType, borders, hard shadows
Mango
#ff7a1aPrimary accent · headlines, CTAs
Electric Blue
#0066ffSecondary accent · highlights, links

02 · Typography

Bold geometric + warm body
DisplayArchivo Black

Aa Bb Mm 01

Headlines · Stickers · Numerals — tight tracking, all caps where possible.

BodyHind

Warm humanist sans for paragraphs, captions, and UI. Comfortable at small sizes, friendly up close.

Weights · 400 / 600 / 700

03 · Motion

Risograph in motion
01

Off-axis

Cards rotate 1–3°. Nothing sits perfectly square — the grid is broken on purpose.

02

Hard shadow

Solid ink offsets (6px 6px). No soft blurs, no glass, no gloss.

03

Cursor paint

A mango smudge and a blue dot trail the pointer — the page reveals itself as you move.

04

Marquee + blink

Ticker scrolls, cursor blinks. Movement is mechanical, never decorative.

04 · Tone of voice

Loud, plain, no fluff
✓ We sound like
  • Short. Punchy. Confident.
  • Plain English over jargon.
  • Sentence fragments are fine.
  • Lead with the verb.
✗ We never sound like
  • Buzzwords (synergy, leverage, ecosystem).
  • Hedging (maybe, sort of, we try to).
  • Apologies for being bold.
  • Generic AI-speak.