/ Case study · E-commerce / Premium
Oakvale Select
The elevated sister brand.
/ Live sitewww.oakvaleselect.com ↗
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/ Overview
Oakvale Select is the premium counterpart to Oakvale Collection — a members-first storefront for elevated seasonal drops. The site keeps the family DNA but pushes contrast, motion and a tighter grid to signal a higher price point without shouting.
/ Highlights
- →Seasonal drop mechanic with countdown and members-first access
- →Tighter product grid and higher-contrast palette to signal premium tier
- →Cross-brand navigation with Oakvale Collection for shared customers
- →Fast, image-heavy pages tuned for scroll-and-tap browsing