/ Case study · Brand site / B2B

Puroform

Design-led products, form-first.

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/ Overview

Puroform is a design-led product brand with a form-focused visual identity. The site is built to sell the product line to both specifiers and end buyers — technical enough for a spec sheet download, warm enough for a first-time visitor to enquire.

/ Highlights
  • Form-focused visual system with strong typographic hierarchy
  • Product range presented as a family, not a list
  • Enquiry-driven B2B contact flow with routing by product interest
  • Performance-tuned image pipeline for large product photography
/ Stack
Custom buildHeadless CMSEnquiry routing